News from Travel
Michigan's Director, George Zimmermann
The last two weekends
offered excellent opportunities to expand the national reach of our Pure
Michigan branding and advertising as Michigan hosted both the Senior PGA
Championship at Benton Harbor and the Chevrolet Belle Isle Grand Prix in
Detroit. Pure Michigan commercials aired nationally during the coverage
of both these events, augmenting the "beauty shots" and positive
commentary about both locations during their national television
broadcasts. Pure Michigan branding also was visible along the race track
at the Grand Prix.
The most recent data
from Smith Travel Research shows that Michigan's hotel occupancy rate through
the end of April was 49.3%, up 3.3% from the same period in 2011. RevPAR
(revenue per available hotel room) was $38.74, up 6.5% from the first four
months of 2011.
Given the recent drop
in gas prices and the early summer feedback from many in the tourism industry
around the state, we are optimistic Michigan will have a strong summer
season. At the end of the summer, we'd be interested in any data you are
willing to share, comparing this summer to 2011 and prior years. We are
particularly interested in your results regarding out-of-state visitors, both
from the region (Wisconsin, Illinois, Indiana, Ohio and southern Ontario) and beyond,
since we are running both regional and national advertising campaigns.
Rogers City is a great destination for your summer travel plans.
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