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Monday, June 11, 2012

Pure Michigan

Here is the lastest from the Pure Michigan Campaign:

News from Travel Michigan's Director, George Zimmermann

The last two weekends offered excellent opportunities to expand the national reach of our Pure Michigan branding and advertising as Michigan hosted both the Senior PGA Championship at Benton Harbor and the Chevrolet Belle Isle Grand Prix in Detroit.  Pure Michigan commercials aired nationally during the coverage of both these events, augmenting the "beauty shots" and positive commentary about both locations during their national television broadcasts.  Pure Michigan branding also was visible along the race track at the Grand Prix.

The most recent data from Smith Travel Research shows that Michigan's hotel occupancy rate through the end of April was 49.3%, up 3.3% from the same period in 2011.  RevPAR (revenue per available hotel room) was $38.74, up 6.5% from the first four months of 2011.

Given the recent drop in gas prices and the early summer feedback from many in the tourism industry around the state, we are optimistic Michigan will have a strong summer season.  At the end of the summer, we'd be interested in any data you are willing to share, comparing this summer to 2011 and prior years.  We are particularly interested in your results regarding out-of-state visitors, both from the region (Wisconsin, Illinois, Indiana, Ohio and southern Ontario) and beyond, since we are running both regional and national advertising campaigns. 

Rogers City is a great destination for your summer travel plans. 

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