Attractive Sunrise Coast

Here is proof that other counties are getting energized by the prospect of increased tourism.

Pure Michigan ads attract interest in Sunrise Coast
by Holly Nelson
TAWAS CITY - “It is everything people don’t know about and they need to know about. It is everything people are looking for in a get-away vacation. When you go to the west side of the state it is very congested, it’s all about condos. This side of the state is very laid back, very relaxed. You can rent a cabin by the water and be right on the beach. There’s a total difference between the two. So that’s your benefit, that’s your glory on this side - and your quiet secret,” said Ken Yarsevich, an advertising specialist for Travel Michigan, a division of the Michigan Economic Development Corporation (MEDC).

Yarsevich was in attendance at the Iosco County Board of Commissioners meeting, held Wednesday, Jan. 18, to discuss the results of the first two years of Sunrise Coast Pure Michigan campaigns.
“For us, at Travel Michigan MEDC, tourism is all about economic development. It brings people to your communities. People shop in your stores, stay in your hotels and increase your business sector,” he said.

He played radio ads promoting the Sunrise Coast, also showing one television commercial.
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Article about Pure Michigan Campaign

The article below shows how the partnership between Rogers City, Presque Isle County, the US-23 Heritage Route Management Council, and Travel Michigan is helping the economy in our area.

 

Pure Michigan rep gives presentation in Rogers City

 

Submitted by Phil Heimerl on January 20, 2012 – 5:20 amNo Comment

Business and community leaders gathered Thursday in Rogers City to hear a presentation about the effectiveness of the state’s Pure Michigan campaign.
Ken Yarsevich of the Michigan Travel Bureau provided statewide data and information that was compiled specifically for the six county area that makes up the Sunrise Coast – from Standish to Cheboygan.
Yarsevich said 2011 was the first year travelers from outside the state spent more dollars in Michigan on travel than residents did; and 98 percent of all travelers to northeast Michigan came from the greater Detroit and southeast Michigan areas.
“The Sunrise Coast is a haven and I vacation here myself”, he said
According to Travel Bureau statistics, the Pure Michigan campaign spent $27 million to promote travel in 2011 and tourism is Michigan’s fourth largest industry, generating $17 billion annually.
Statewide numbers indicated that non-residents traveling to Michigan paid $138 million in sales tax at retail businesses.