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Thursday, January 26, 2012

Attractive Sunrise Coast

Here is proof that other counties are getting energized by the prospect of increased tourism.

Pure Michigan ads attract interest in Sunrise Coast
by Holly Nelson
TAWAS CITY - “It is everything people don’t know about and they need to know about. It is everything people are looking for in a get-away vacation. When you go to the west side of the state it is very congested, it’s all about condos. This side of the state is very laid back, very relaxed. You can rent a cabin by the water and be right on the beach. There’s a total difference between the two. So that’s your benefit, that’s your glory on this side - and your quiet secret,” said Ken Yarsevich, an advertising specialist for Travel Michigan, a division of the Michigan Economic Development Corporation (MEDC).

Yarsevich was in attendance at the Iosco County Board of Commissioners meeting, held Wednesday, Jan. 18, to discuss the results of the first two years of Sunrise Coast Pure Michigan campaigns.
“For us, at Travel Michigan MEDC, tourism is all about economic development. It brings people to your communities. People shop in your stores, stay in your hotels and increase your business sector,” he said.

He played radio ads promoting the Sunrise Coast, also showing one television commercial.

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