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Friday, January 20, 2012

Article about Pure Michigan Campaign

The article below shows how the partnership between Rogers City, Presque Isle County, the US-23 Heritage Route Management Council, and Travel Michigan is helping the economy in our area.
Pure Michigan rep gives presentation in Rogers City
Submitted by Phil Heimerl on January 20, 2012 – 5:20 amNo Comment

Business and community leaders gathered Thursday in Rogers City to hear a presentation about the effectiveness of the state’s Pure Michigan campaign.
Ken Yarsevich of the Michigan Travel Bureau provided statewide data and information that was compiled specifically for the six county area that makes up the Sunrise Coast – from Standish to Cheboygan.
Yarsevich said 2011 was the first year travelers from outside the state spent more dollars in Michigan on travel than residents did; and 98 percent of all travelers to northeast Michigan came from the greater Detroit and southeast Michigan areas.
“The Sunrise Coast is a haven and I vacation here myself”, he said
According to Travel Bureau statistics, the Pure Michigan campaign spent $27 million to promote travel in 2011 and tourism is Michigan’s fourth largest industry, generating $17 billion annually.
Statewide numbers indicated that non-residents traveling to Michigan paid $138 million in sales tax at retail businesses.

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