Pure Michigan Super Bowl ad

Pure Michigan Super Bowl ad puts Holland in spotlight

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By Peg McNichol

The Holland Sentinel

Posted Feb 02, 2012 @ 10:51 PM

Holland —

Holland will be showcased on Super Bowl Sunday with the help of a Holland Area Convention and Visitors Bureau ad.
“It’s really exciting. We have not done anything like this before,” Sally Laukitis, the bureau’s executive director, said in a phone interview Thursday morning.
She said the bureau is splitting the cost of the full-page ad in the paper program with another organization, the Great Lakes Bay Regional Convention and Visitors Bureau. Laukitis declined to disclose what the ad costs, other than to say, “It was certainly in our budget.”
She said the choice to advertise at the Indianapolis game makes sense for several reasons, starting with the fact that the program booklet is a collector’s item.
“There’s a name recognition for Holland, Mich., on the East Coast,” she said, adding that the ad also ties in the statewide “Pure Michigan” campaign. “We like the fact that the program itself becomes a collectors’ item because people will take it home and not throw it away — they may be flipping through it a year from now, showing it to friends, and there’s a full-page ad for Holland.”
Plus, she said, the online version of the program will draw an estimated 500,000 views by people looking up news about game results for the New York and New Jersey teams.
This weekend’s Super Bowl program ad is the fourth full-page, sports-related ad by the bureau, Laukitis said; others included the yearbooks for the Detroit Lions, Detroit Red Wings and the Chicago Bears.

Attractive Sunrise Coast

Here is proof that other counties are getting energized by the prospect of increased tourism.

Pure Michigan ads attract interest in Sunrise Coast
by Holly Nelson
TAWAS CITY - “It is everything people don’t know about and they need to know about. It is everything people are looking for in a get-away vacation. When you go to the west side of the state it is very congested, it’s all about condos. This side of the state is very laid back, very relaxed. You can rent a cabin by the water and be right on the beach. There’s a total difference between the two. So that’s your benefit, that’s your glory on this side - and your quiet secret,” said Ken Yarsevich, an advertising specialist for Travel Michigan, a division of the Michigan Economic Development Corporation (MEDC).

Yarsevich was in attendance at the Iosco County Board of Commissioners meeting, held Wednesday, Jan. 18, to discuss the results of the first two years of Sunrise Coast Pure Michigan campaigns.
“For us, at Travel Michigan MEDC, tourism is all about economic development. It brings people to your communities. People shop in your stores, stay in your hotels and increase your business sector,” he said.

He played radio ads promoting the Sunrise Coast, also showing one television commercial.
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Article about Pure Michigan Campaign

The article below shows how the partnership between Rogers City, Presque Isle County, the US-23 Heritage Route Management Council, and Travel Michigan is helping the economy in our area.

 

Pure Michigan rep gives presentation in Rogers City

 

Submitted by Phil Heimerl on January 20, 2012 – 5:20 amNo Comment

Business and community leaders gathered Thursday in Rogers City to hear a presentation about the effectiveness of the state’s Pure Michigan campaign.
Ken Yarsevich of the Michigan Travel Bureau provided statewide data and information that was compiled specifically for the six county area that makes up the Sunrise Coast – from Standish to Cheboygan.
Yarsevich said 2011 was the first year travelers from outside the state spent more dollars in Michigan on travel than residents did; and 98 percent of all travelers to northeast Michigan came from the greater Detroit and southeast Michigan areas.
“The Sunrise Coast is a haven and I vacation here myself”, he said
According to Travel Bureau statistics, the Pure Michigan campaign spent $27 million to promote travel in 2011 and tourism is Michigan’s fourth largest industry, generating $17 billion annually.
Statewide numbers indicated that non-residents traveling to Michigan paid $138 million in sales tax at retail businesses.

Pure Michigan Campaign

Spring is here and its time again to rev-up the Pure Michigan advertising campaign that has proven very successful on a number of fronts.


Along with attracting customers to Presque Isle County, the campaign has increased visitor traffic on our rogerscity.com website over 400 percent since the third quarter of 2010 and has propelled that website to number five on the most used list of viewer portals. Potential customers are checking us out!

With our partners from the five other counties that make up the Coastal Coalition, Presque Isle County is raising money to ensure a portion of the project’s focus remains squarely on northeast Michigan.

Joe Cercone from the EDC/ CDC is the point-man for this year’s fundraising effort. The Rogers City Chamber of Commerce, along with Joe, has information that can bring you up to date on the project’s targets, how much has been raised to attract visitors with dollars, and how you can help.

The Chamber is proud to be an information location and can point you in the right direction to begin the process of getting funds to the Pure Michigan campaign. Please call, email, or stop by our office on Bradley Highway if you can help this project build on the success that impacted all of us last year.

Thank you, Raymond Spain, Rogers City Area Chamber of Commerce